bytorgashin
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Personal file No. 001 / marketing · product · AI Open to projects · remote

I look at a business as a product.

I find where customers drop off and fix it. Since 2022 in food service and hotels: location launches, ads, OTA channels, pricing, reviews. I hand the routine over to AI.

Discuss your task Open the dossier ↓
Danil Torgashin at his laptop
Danil Torgashin Marketer · product manager
Launches 7 M-eat by Khabib franchise locations
Reach 10M+ on TikTok and Instagram with a $3,000 budget
Properties 6 lodging properties on pricing and sales channels
Products 4 products of my own, built with AI
(01) Services9 items

What I
take on

Marketing
Hotels and product
AI and content
(02) Dossier5 files

Projects are kept in the drawer

Click a tab and the folder comes forward. You can push the drawer in and pull it out.

BT / dossier / marketing File No. 01 · 12.2022 - 08.2025

M-eat by Khabib

Restaurant franchise

Role SMM, then marketer, then 8 months as acting marketing director
Closed
Task

Marketing for a restaurant franchise: social media, ads, launches of new locations and dishes.

What I did
Launched 7 franchise locations
Led a team of 8: SMM, design, ads, copy, photo and video
Launched new dishes: from the idea and organizing shoots to sales scripts
7 location launches
10M+ reach on TikTok and Instagram with a $3,000 budget
10k → 18k account growth
M-eat by Khabib poster The brand Instagram account Menu board with combo items Brand sticker pack on the counter Queue at the opening of an M-eat by Khabib location An M-eat by Khabib location in the evening M-eat by Khabib food truck in winter with a queue M-eat by Khabib dishes and packaging
Materials in the folder Poster 50×70 01 / 08
It flips on its own. Hover over the stack to pause
BT / dossier / AI File No. 02 · 2026

Own products with AI

Four products built solo

Role Idea, requirements, building with AI, testing
MVP
Task

Go from an idea and requirements to a working MVP without a team.

4 products
~7 mo. for all four
Presentations Shaman School A Unity game, about 3 months of work PDF, in Russian ↗ AI SMM Agent Web service: visuals and posts from ordinary business photos PDF, in Russian ↗ Task Planner for Windows Desktop app for time management PDF, in Russian ↗ Home Workout An app for working out at home PDF, in Russian ↗ Research Monster Legends teardown Why the game got worse and what I would fix PDF, in Russian ↗ VK teardown What the platform is missing PDF, in Russian ↗
BT / dossier / product File No. 03 · soon

Product teardowns

Monster Legends and VK

Role Product analysis and proposals
Soon
Coming up

Product teardowns: why products get worse after updates and what I would fix. This folder is being filled.

BT / dossier / content File No. 04 · soon

AI video editing

The Game Concept channel

Role Author and editor
Soon
Coming up

Videos where AI handles the editing routine and I refine the cut by markers. This folder is being filled.

BT / dossier / product File No. 05 · 08.2025 - now

Loftet

Serviced apartments. Screenshots and internal figures are under NDA

Role Product marketer, remote
NDA
Task

A portfolio of 6 lodging properties: owner requests, occupancy, pricing, sales channels and listings.

What I did
I collect requests from owners and operations managers, set priorities and run tasks across 6 properties
I work with occupancy, ADR and RevPAR: exports from PMS and OTAs, weekly reports, competitor prices, price adjustments
Reworked hotel listings on OTAs and online maps: visuals, AI photo retouching, descriptions
Took part in setting up dynamic pricing: data sources, price change rules, pushing prices to channels
I troubleshoot integrations between the Channel Manager and OTAs: content, prices, room availability
+22% listing ranking and click-through
6 lodging properties
(03) Process4 steps

Intro

A short call or a chat. You tell me what is not working right now.

Audit

I look at your listings, social media, sales channels and reviews. I show the problem areas and what to do about them.

Work

I take the tasks on myself or set things up so your team can carry on.

Report

Once a month I show what was done and what changed in the numbers.

(04) AboutThe path in four lines
2014 - 2020 · Education MPEI: electrical power engineering, then process automation. Never worked in the field.
2015 - 2022 · Photo and video Organizing shoots, finding contractors, building and leading teams, working with creative people. That is where my eye for visuals comes from.
2022 - 2025 · Marketing M-eat by Khabib: from SMM to acting marketing director. 7 location launches, a team of 8.
2025 - now · Product Loftet: product marketer, serviced apartments. Built four products of my own. Working with AI since early 2026.
Danil Torgashin with mountains behind him
Name / Danil Torgashin Format / remote Languages / Russian, English B1
Claude Codex Bnovo Figma Photoshop Premiere Pro DaVinci Resolve Jira
(05) ContactRU / EN

Got a task?

Write to me. I will take a look and tell you how I can help.

01 Telegram @kapustalist
02 Email
03 LinkedIn Danil Torgashin 04 YouTube @gamekoncept
bytorgashin.com Marketing / product / AI 2026